Peter alexander biography pyjama femme
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Explore the history of the Peter Alexander Sleepwear brand and what Peter has achieved over the last thirty-something years of this iconic Australian brand.
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In , Alexander began the journey of his career by working in the marketing department of Sportsgirl, a chain of women-wear operated and owned by Sussan Retail Group.
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They felt that the existing Australian market lacked comfortable yet stylish women's pajamas.
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When his female friends were unable to find comfortable women's pyjamas that weren't matronly styles, he decided to get into the pyjama game.